Welcome
Start or Scale Your Homecare Journey
Empowering Home Care Entrepreneurs with Expert Guidance
About Us
Homecare Startup 101
Starting a non-medical homecare agency can feel overwhelming — but you don't have to do it alone.
Homecare Startup 101 provides a proven roadmap to help you launch, operate, and grow with confidence.
Our signature CARE Framework guides you through the four essential pillars of agency success:
Compliance — Licensing, regulations, policies, and procedures
Administration — Business setup, operations, intake, and documentation
Recruitment — Hiring, onboarding, orientation, and retention
Expansion — Marketing, referrals, AI tools, and sustainable growth
With nearly 20 years of hands-on homecare experience, we help entrepreneurs build compliant, scalable non-medical homecare agencies using real systems that work.
Ready to launch the right way?
Let’s build your agency step by step.
Who This Is For
Homecare Startup 101 was built for the dreamers, the doers, and the determined:
The Aspiring Founder
The Early-Stage Agency Owner
The Career Changer
The Mission-Driven Entrepreneur
The Owner Ready to Scale
If this sounds like you, you are exactly who we had in mind.
The 101 Group Ecosystem
The 101 Group Ecosystem
Building a business takes more than an idea. It takes a clear launch plan, access to funding strategies, systems that save time, and a growth model that can actually scale.
That is the ecosystem we are building at
The 101 Group.
Through Homecare Startup 101, AI Business Solutions, Grants Insider, and Intro2AI, we help entrepreneurs move from idea to income with practical business systems, funding education, and AI-powered tools that support real execution.
No theory. No confusion. Just strategy, structure, and systems that help you build with confidence.
Launch. Fund. Automate. Grow.
If you are ready to stop piecing things together and start building with a real framework, this is your season.